Dame Anne visited Sainsbury’s on Friday to encourage customers to continue to broaden their appetite for fish beyond the ‘Big Five’ species of cod, haddock, tuna, salmon and prawns, which currently makes up 80% of all the fish Brits consume.
When a customer asks for one of the Big Five species at the fish counter on ‘Switch the Fish Day’ they can try a lesser known alternative for free. The launch builds on the success of Sainsbury’s first ‘Switch the Fish Day’ in 2011 which saw sales of fish soar by 12% across fish counters on the day.
Dame Anne said: “I eat quite a lot of fish and enjoy eating a range of varieties when they are offered in a restaurant. However, when it comes to me buying fish for me to cook myself, I am guilty of sticking to probably only half a dozen species.
“That’s why I am delighted to support Sainsbury’s and their campaign to encourage customers to choose sustainable varieties of British fish. I am also looking forward to learning some new recipes from staff on the fish counter.”
This morning Dame Anne helped out at her local Sainsbury’s for the FareShare food drive initiative taking place across stores this weekend.
Customers are encouraged to buy one or more extra item(s) on top of their normal shopping list and to then donate it when leaving the store by placing it in the big green container at the door. These donated goods are then distributed across local food poverty charities, like Instant Neighbour in Aberdeen.
Customers just need to select and buy a product to donate and to help, they are given a example shopping list – including tinned soups, pastas and instant coffee. These food parcels can be a life-saver for those who are left for periods of time without enough food to feed their family.
Sainsbury’s are matching all donations. So if you donate two bags of pasta, Sainsbury’s also donates two bags of pasta.
The campaign runs until the end of Sunday.
Dame Anne said: “I am encouraging anyone who can to head down to their local Sainsbury’s to make use of this opportunity to donate to FareShare and make a real difference to their local community.”